BranchUp Ads Terms

Last Modified: Jan 14, 2020

These BranchUp Ads Terms (the “Ads Terms”) apply to all BranchUp Enterprise Services which allow you to create and manage paid content on Social Networks, Google, or any other third party advertising platforms (“Advertising Platforms”). These Ads Terms are incorporated into, and form part of, the terms applicable to your access to and use of the BranchUp Enterprise Services (the “Agreement”). Capitalized terms not defined in these Ads Terms have the meanings given to them in the Agreement.

1. Advertising Platform Accounts. The BranchUp platform provides you with technical functionality which allows you to publish and manage ads on Advertising Platforms, such as Facebook, Instagram, and Google. In order to use this functionality (“BranchUp Ads”), you must be a registered user, and have an advertising account with, the relevant Advertising Platform. You agree that we may receive payments from the Advertising Platforms based on your ad spend, pursuant to our agreements with the Advertising Platforms.

2. Payment to BranchUp. You are responsible to pay for the BranchUp Ads subscription purchased through the applicable Authorization Form. Should you exceed the spend limit included in your purchased subscription (the “Ad Spend Limit”), we reserve the right to immediately upgrade your subscription to the appropriate subscription level with an increased Ad Spend Limit for the remainder of the Term of the applicable Authorization Form and you will pay the additional fees associated with any such upgrade. In addition, BranchUp reserves the right to give you notice of such upgrade prior to reaching the Ad Spend Limit and revoke your access to BranchUp Ads when you reach the Ad Spend Limit if you do not agree to pay the additional amounts associated with an upgrade. You may also elect to upgrade your subscription with an increased Ad Spend Limit at any point during the Term of the applicable Authorization Form. It is solely your responsibility to monitor your Ad Spend Limit.

3. Payments to the Advertising Platform. In addition to the payment of your Fees to BranchUp, you remain responsible at all times for the payment of the ads purchased through BranchUp Ads directly to the relevant Advertising Platform.

4. Customer Responsibility. You will not provide us with any Ads Content that contains any personally-identifiable information.